Press Room

Press Note by SIMO 2005

Paresa Informatica, traditional expositor of SIMO, elected this year an alternative event. It organized together with its Manufactuers (Unitech Technologies, Gotive, Psion Teklogix, Extech, Zebra and Prodimar) the first professional working-day directed to a net of integrators.

These working-days had as an objective, the development during 2 days of sessions of specialized work, focused and directed to the sectors of industrial mobility.

The objective of this event, according to Antonio Pedroso, Vp of Marketing de Paresa Informatica, is to develop and form a common commercial strategy based on team work and taking advantage of conjunctive synergies. This strategy must enable the growing within the markets of industrial mobile solutions; presenting an offer of quality, differentiated and adapted to all the actual markets with an objective and to the future ones too.

For these 2 days, the Company choose a high quality Hotel in Los Angeles de San Rafael in the Province of Segovia, Spain, given the fact that that site had all the required characteristics: easy access, complete installations, relaxed atmosphere, ideal for the perfect celebration of those 2 working-days.

Within the premised there were available 3 working-shop salons: one dedicated to general presentations and exhibitions of the products, and the other two for specific work for each Manufacturer and 'demos' of solutions. Pedroso pointed out that ''these 3 working days have been a manifestation of the total support of our products to a net of integrators, where we seek to develop with them all the concepts of the service: commercial assessment, development support, promotion within new sectors and markets and a plan of action in common''.

These sections were complemented with others of more independent work effected by each of the manufacturer, with the intention of presenting in a more accessible manner the range of equipment, markets, objectives, new products and plans for the future to be put into function through Paresa Informatica and its net of distributors.

The sessions had the presence of the international representatives of Unitech, Gotive, Psion, Teklogix, Extech, Zebra and Prodimar, committed to the interchange of information between all the components of the proposal of added value that Paresa wishes to implement on the market.
There were also representations of the latest practical situations and cases set in motion by the distributors of Paresa during 2004, like RACE, La Zaragozana, SEUR or El Servicio de Estacionamiento Regulado de Madrid.

Mauel Prieto, President of the Group Paresa, said: ''We have been able to transfer illusion to our clients, creating an event which the starting point of a new era within the Group Paresa''.

Regarding new products in this event, it stood out a Scanner for the forearm, named TERVES, weighing only 180 grams, developed by Prodimar and directed predominantly to the textile market: for label reading, price checking, stocks in shops of Big Stores, etc... It can be connected 'wireless' or with Bluetooth or infrared, or with other equipment like printers or PC's.

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