Press Room
Presentation of the ESL Label Headway in the Fair SID 2007
PRODIMAR has presented the Electronic Label Headway label at the Fair of the sector (SID, The Society for Information Display), celebrated in Long Beach (USA) from the 20th to the 25th of May,2007.
This international congress concentrates all the Scientists, engineers and producers of the Display Industry, presenting the most significant innovations of the year within the Information Sector.
The Electronic Label Headway label represents a completely innovative system. It is an intelligent electronic system of labelling for shelving applicable to any type of commercial establishment, independently of its size or activity.
The system is based on 3 fundamental aspects: The proper intelligent electronic label which disposes of a graphic screen of LCD technology, bistable (BiNem); points of 'wireless' access which will constitute the infrastructure of communications, and the software of management which will allow the personalization of information within the label, automatic management of actualisations of prices, as well as improvements in the management of the marketing of the Company.
''Label Headway has a difference with other products in the market'', as Javier Marque, Director of Prodimar, says ''in the useful life nowadays we do not consume energy between actualisations, the great quality of imagine of the multigraphic screen, which as well a graphics, allows the representation and reading of barcodes, the possibility of actualisations of information of thousands of products in minutes, and the capacity of integrating a system of management of prices for any type of commerce. All of which provides an improvement in the efficiency and so in the satisfaction of the Company's Clients''.
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